A New KÜHL Product Comes to Life

Part I: Tag it and Bag it

By: Melanie Webb, KÜHL Director of Brand & Market Development

Have you ever heard the expression ‘Tag it and bag it?’ What about, ‘Run it baby!’

The second saying seemed vaguely more familiar, but I hadn’t heard either phrase until my recent trip to the publishing house. Going beyond the front office and into the heart of the printing facility was more than a fascinating learning experience. It was an encounter with one of the inventions that changed the course of human history: the printing press.

I watched as giant ‘wraps’ of paper were mechanically loaded to a conveyor belt. I wondered as the four basic colors – cyan, magenta, yellow and black – were plated and pressed to paper one-by-one until a picture took form. By all accounts my curiosity was piqued.

Wraps of paper wait to be loaded

But this wasn’t just a field trip. The two days and one sleepless night – spent smelling ink and chemicals, hearing the roar and hum of the machinery and watching the skilled technicians at work – represented the light at the end of the tunnel for me. At long last, the storytelling project I’d come to KÜHL to produce was ready to come to life.

Learn more: Watch this story come to life! Next week we’ll release the cover photo and introduce you to the people who live and work in one of the most storied regions in the United States. Follow @KUHLOutsiders on Instagram and stay tuned for more behind-the-scenes images.


Melanie Webb joined KÜHL in Salt Lake City in 2015, adding her passion for outdoor adventure to the team as Director of Brand and Market Development. Melanie is a Certified Personal Trainer and owner of Sol Fitness Adventures. She has worked to bridge the gap between the fitness and outdoor industries for nearly 20 years and is the author of a number of published short stories and articles including Mother Nature’s Gym. When she’s not busy building new relationships with KÜHL, you’ll find her outdoors riding her road bike, stand up paddling or rocking out to her favorite bands at live concert venues.

Kühl Editor

At KÜHL, the passion remains to get outdoors and have fun. Our Born in the Mountains contributors share their love for the mountain culture with their stories, reflections and photographs.