A New KÜHL Product Comes to Life
Part II: The Outsider, by KÜHL
By: Melanie Webb, KÜHL PR Director and Editor, The Outsider
If you could spend time exploring any region in the United States, where would you go?
In my last post I finally got to open up about the top secret storytelling adventure KÜHL has been working on for almost two years. It’s been quite possibly one of the longest incubation periods of my entire career – and one which I’m really excited to share with you!
The ‘magalogue’ – as we affectionately refer to it at the office – is part magazine, part catalogue and is more than a puff piece from one of the world’s top outdoor clothing brands (note shameless plug of brand from the PR Director). Sure, there are enough gorgeous images of KÜHL designs to make you want to replenish your entire wardrobe, but the compilation is about more than product shots. It captures the stories of real people who work hard to make their contribution in one of the most storied and remote regions in the United States: The Outlaw Trail.
Imagine a Navy Seal who, in his pain, turned to nature for healing and created a movement that changes the lives of other PTSD-stricken warriors; or a top-ranked architecture program that builds new homes meant to last seven generations in a dry desert; or two courageous and talented women who cultivated a flourishing farm-to-table restaurant juxtaposed between two isolated and contested parcels of public land. These are just some of the people you’ll encounter when you open the pages of The Outsider, by KÜHL.
Not only do the pages – all 106 of them – showcase KÜHL in a way you’ve never seen before, but the book is full of people we can look up to and places that invite us to drop everything and set off on our next road trip. Some are the stories and destinations I’ve come to know personally and intimately while guiding customized fitness adventures. Others were new and inspiring to me, as I hope they’ll be for you too. Either way, all of us at KÜHL invite you to enjoy this journey along The Outlaw Trail with us.
Stay tuned for original artwork, stories, a travel guide and map to the region to help you plan your own adventure along The Outlaw Trail.
Follow @KUHLOutsiders on Instagram for inspiring images and stories. Share your pictures and stories with us online by tagging #KUHLOutsiders.
Melanie Webb joined KÜHL in Salt Lake City in 2015, adding her passion for outdoor adventure to the team as Director of Brand and Market Development. Melanie is a Certified Personal Trainer and owner of Sol Fitness Adventures. She has worked to bridge the gap between the fitness and outdoor industries for nearly 20 years and is the author of a number of published short stories and articles including Mother Nature’s Gym. When she’s not busy building new relationships with KÜHL, you’ll find her outdoors riding her road bike, stand up paddling or rocking out to her favorite bands at live concert venues.