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Privacy Policy

Privacy Policy

Skythe, Inc. (“KÜHL” or “we”, “us”, or “our”) recognizes that you care how information about you is used, shared, and respects your privacy. This Privacy Policy explains how your information is collected, used, and the choices you have regarding your information. This Policy applies to all information collected by KÜHL from any source, including information collected through our online services and activities, including this Website and our mobile applications, and at retail locations.

Please note that the Website may contain links to other third-party sites that are not controlled or operated by KÜHL. This Privacy Policy does not apply to such third-party websites, and KÜHL is not responsible for the content of such third-party websites or the privacy practices of such third parties.


Except as disclosed below, we don’t sell trade, give away, or rent your personal information to any company outside of KÜHL. When you engage on our Website, we collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device.

Information We Collect From You

In particular, we have collected the following categories of personal information from our consumers within the last twelve (12) months:

  • Identifiers: A name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, and other similar identifiers.

  • Personal information categories listed in the California Customer Records statute: A name, signature, address, telephone number, bank account number, credit card number, debit card number, and any other financial information.

  • Protected classification characteristics under California or federal law: Age, gender, and veteran or military status.

  • Commercial Information: Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

  • Internet or other similar network activity: Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.

  • Geolocation data: Physical location or movements.

  • Professional or employment-related information: Current or past job history or performance evaluations.

  • Inferences drawn from other personal information: Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Automatically Collected Information

We obtain the categories of personal information listed above from the following sources:

  • Customer-provided information from forms or direct interactions.

  • Customer interactions with a website, including page clicks, time spent, or other automatically collected meta-data.

  • Internet cookies.

  • Observations from monitoring behavior, such as store video camera or surveillance systems.

  • Search terms.

  • Data brokers or resellers.

  • Social media services, like Facebook, Instagram, Twitter, and Pinterest.

  • Government databases.

When you interact with our Website, we attempt to make your experience as easy and meaningful as possible. Therefore, like many websites, we may use a variety of technologies such as cookies (which may be session-based or persistent, and are typically small data files that are stored on your hard drive or in connection with your Internet browser), web and mobile application log files, web beacons, pixel tags or alternate technologies to automatically collect certain information about your online activity. Most web browsers are set to accept cookies by default, but you can usually change your browser settings to remove or reject cookies. We use cookies to track information about your activities on our Website. We also use cookies to store your preferences and to allow you to remain logged in as you use our Website.

Our Websites currently do not have a mechanism to recognize "Do Not Track" signals. As a result thereof, any navigation of our Website may be tracked as part of the gathering of quantitative user information described above. If you arrive at our Website through the use of a link originating from a third party site that responds to "do not track" requests, the recognition of any "do not track" request you may have initiated will end upon your reaching our Website. If you wish to opt-out of receiving this third-party interest-based advertising, you may obtain more information Here. Please note this does not opt you out of receiving marketing communications from us.

If you use functionalities, plugins, widgets, or tools from social media platforms or networks in connection with our Website or mobile application, we will collect the information that you share with us, or that those social media platforms or networks share with us. Please review the privacy policies and settings of the social media platforms and networks that you use.


We use information that we collect to conduct our business and provide the best possible products, services, and experiences. We may use your information to:

  • To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.

  • To provide, support, personalize, and develop our Website, products, and services.

  • To create, maintain, customize, and secure your account with us.

  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.

  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.

  • To personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (with your consent, where required by law).

  • To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.

  • For testing, research, analysis, and product development, including to develop and improve our Website, products, and services.

  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

  • To detect and prevent fraud or misuse of services and for any other business purpose that permitted by law, and legal compliance.

  • Send you information related to products and services including invoices, updates, security alerts, technical notices, and administrative messages

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.


Except with your consent or as described in this Privacy Policy, we do not sell, rent, or share with third parties any of your personal information.

We may share personal information with trusted third parties that perform service on our behalf, including but not limited to support services, website services, delivering promotional materials, contests, sweepstakes, and other promotions and answering questions about products and services. These subsidiaries and third parties may be located overseas. We will only provide those third parties the personal information that they need to deliver services on our behalf. Those third parties are not authorized to use or disclose personal information you provide to us on or through this Website for any purpose other than to perform the services designated by us.

We may share personal information with a third party if we are required by law to disclose that personal information.

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose: Identifiers, California Customer Records personal information categories, Protected classification characteristics under California or federal law, Commercial information, Internet or other similar network activity, Geolocation data, Professional or employment-related information, Inferences drawn from other personal information.

We disclose your personal information for a business purpose to the following third parties: Service providers.

We do not sell your personal information to any third party.


Our Website is not directed to children under the age of 18. If you are under the age of 18 you should not provide any personal information to us and you should use this Website only with the involvement of a parent or guardian. If you are a parent or guardian of a child under the age of 18 and suspect he/she has provided personal information on or through our Website, Parents can, at any time, contact us at


The security of all personal data of our users is a primary concern of ours. To prevent unauthorized access or disclosure, maintain data accuracy and facilitate the appropriate use of information, KÜHL uses physical, technological and administrative procedures to protect personal information. Nevertheless, we cannot guarantee the complete security of your information in as much as no security systems over the internet are 100% secure.

It is also important for you to protect against unauthorized access to your information as well as to your computer. In order to help protect the personal information you provide to us, you: (i) should not share your password or account information with others, (ii) should use a secure web browser, and (iii) should change your password frequently.


KÜHL will take reasonable steps to ensure your personal information is accurate and up to date. Upon written request, subject to certain exceptions provided by law, we will inform you of the existence, use, and disclosure of your personal information and give access to that information or request its deletion.

You may also access, correct, and update certain personal information in the “ACCOUNT” AND “EDIT ACCOUNT” portion of our Website.

We reserve the right to retain any personal information reasonably necessary to appropriately document our business activities and for archival and record retention purposes.


When you sign up to our Website, you agree to receive promotional e-mails and e-mail notifications including, but not limited to, customer service related e-mails pertaining to sales such as order confirmations, notifications that an item has shipped, returns and requests for reviews.

If you change your mind and no longer wish to receive our promotional e-mails, you may opt-out at any time simply by sending us an e-mail at, or by clicking on the unsubscribe link. If you establish an account, you may receive certain types of communications even if you have not opted-in to receive them because these communications may be necessary in order to maintain an account on the Website.


This Website is operated by Skythe, Inc., a company headquartered in the United States of America. To provide you with this Website and the goods you order, your data may be processed by its group companies and its service providers, who may be in countries (including the USA) other than your country of residence. These countries may have data protection laws that are different than the laws in your country of residence, but Skythe, Inc., will protect your personal information in accordance with applicable data protection law and this Policy at all times.


Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

  • The categories of personal information we collected about you.

  • The categories of sources for the personal information we collected about you.

  • Our business or commercial purpose for collecting or selling that personal information.

  • The categories of third parties with whom we share that personal information.

  • The specific pieces of personal information we collected about you (also called a data portability request).

  • If we disclosed your personal information for a business purpose, the personal information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.

  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

  3. Debug products to identify and repair errors that impair existing intended functionality.

  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.

  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).

  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.

  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.

  8. Comply with a legal obligation.

  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

We do not provide these deletion rights for B2B personal information.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

  • Emailing us at
    Subject: Your California Privacy Rights
    Attn: Privacy Officer

  • Mailing us at

    Attn: Privacy Officer
    1878 WEST 12600 SOUTH #325
    Riverton, Utah 84065

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must (1) Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, and (2) Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us.

We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.


We will not discriminate against you for exercising any of your rights. Unless permitted by applicable laws, we will not:

  • Deny you goods or services.

  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

  • Provide you a different level or quality of goods or services.

  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

  • However, we may offer you certain financial incentives permitted by law that can result in different prices, rates, or quality levels. Any legally-permitted financial incentive we offer will reasonably relate to your personal information's value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time


If you have any questions or comments about this notice, the ways in which we collect and use your information, your choices and rights regarding such use, or wish to exercise your rights under applicable laws, please do not hesitate to contact us at:

By Mail:
Attn: Privacy Officer
1878 WEST 12600 SOUTH #325
Riverton, Utah 84065

By Email:
Subject: Privacy Policy Questions
Attn: Privacy Officer


We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the Website and update the notice's effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

If you are from California and you have an inquiry you can send a message here. (


December 30, 2019

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