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The art of adventure will motivate you to go to the extreme. Showcase your love for the outdoors with the KÜHLⓇ IS ALWAYS IN STYLE Artwork. It’s an impressive lithograph print that features the KÜHL mountain with alpine skiers, the KÜHL express aircraft flying through the mountain air and the “IMMER DER ART” (German for "Always in Style") slogan. Printed on high quality paper with soy based ink, it’ll look great framed on your wall.
In the days before radio, television and computers, posters were designed by famous artists as the premier form of advertising. They were the way to reach large audiences and thus also used by governments for propaganda as well as public messages. These craftsmen had to know skills of lithography. They also had to understand the challenge of creating a message with a single graphic and or phrase that could capture your emotions.
This is an "Original" lithograph print which refers to the first running or original printing inspired by vintage travel posters. These works of art became collectors’ items as poster enthusiasts would sneak out at night and remove the posters of their favorite artist with wet sponges. They would then dry and preserve them.
These collections eventually started being featured in galleries around the world. By the late 1800's poster art began to spread around the globe and exhibitions have been held practically every year since.
By the 1920’s many artists dedicated their life's work solely to this new median and a new breed of artist was born: "The Graphic Designer".
Like the craftsmen and artists who created and preserved vintage posters, at KÜHL we also have a passion for great design as well as the outdoor experience. With a focus on the three dimensional conceptual design process, we create innovative products where fit and function come together as one. Where you can see and feel the impact of great design. It’s more than just art, it's "State of the Art of Mountain Culture."
This KÜHL original limited edition lithograph art is printed with soy based inks on acid free 100 lbs. opaque cover high quality paper.
It features a original custom rendering of the KÜHL mountain found on each and every KÜHL Shield. A small party of intrepid ski mountaineers is making their way towards the day's adventure. Above in the sky, the KÜHL express is flying in supplies and the next party of intrepid travelers.
IMMER DER ART is German for "Always in Style"...like your smile, your friends, and your KÜHL lifestyle.
- Original KÜHL lithographic artwork on fine paper stock suitable for framing.
- 24.75" wide by 36.875" length
- Shipped in sturdy brown round mailing tubes made of spiral wound chipboard for protection.